Call of Duty Mobile x Gundam

To launch Call of Duty: Mobile Season 6 “Gundams Arrive,” Activision tapped us to create a seeding kit that merged Gundam’s iconic lore with CoDM’s engaging gameplay. Inspired by its in-game architecture, sci-fi textures, and gameplay, we designed a display with detailed paneling and embedded lore. Inside, streamers found a Gunpla starter kit, mission briefing, acrylic displays, and a model designed to sit atop the box, turning the kit into a collectible centerpiece.

  
    Client:
    Activision
  
    Agency:
    Optimist Inc.
  
    Role:
    Creative Direction, Art Direction, Graphic Design

The design

The content

The details

The final display

The share

The side quest

Part of the ask was to create a step-by-step guide to help creators build the kit, display the model, and capture and share content.

To bring this to life, we used Google Gemini to generate AI images as a proof of concept. The visuals, styled in the Call of Duty: Mobile aesthetic with a first-person point of view, showed each stage of the process alongside clear written instructions.

Once approved, the AI-generated images served as references for the real photo shoot, guiding prop styling, camera angles, and retouching.